Bath Body works Bourbon 3 in 1 Hair Face Body Wash For Men Body Wash 295ml

Bath Body works Bourbon 3 in 1 Hair Face Body Wash For Men Body Wash 295ml

This versatile product is perfect for men who want an all-in-one solution for cleansing their hair, face, and body. The Bourbon scent is masculine and inviting, leaving you feeling refreshed and ready to take on the day.

Key Features: - 3-in-1 formula for convenience - Bourbon scent for a masculine touch - 295ml size for long-lasting use

For whom: This product is ideal for men who want to simplify their grooming routine without sacrificing quality. The versatile formula is suitable for all skin and hair types, making it perfect for anyone looking for a reliable all-in-one solution.

Pros: - Convenient 3-in-1 formula saves time and space in your shower - Masculine Bourbon scent leaves you smelling great all day long - Suitable for all skin and hair types

Cons: - Some users may prefer separate products for hair, face, and body - The scent may be too strong for those with sensitive noses

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Versatile 3-in-1 product catering to multiple needs.	Retail360
Brand Strength	20	15	Strong brand recognition and loyalty in the Indian market.	Brand Equity
Category Momentum	20	10	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium offerings.	PriceTrack
Competition	10	6	Facing competition from established and emerging brands in the segment.	Euromonitor
Use-case Advantage	5	5	Convenience of a single product for multiple grooming needs.	Consumer Reports
Final Market Score	100	66/100 (3.30/5)	Well-positioned 3-in-1 product with strong brand in growing men's grooming segment.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Festive Sales	0.0	—
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