AXE Dark Temptation Shower Gel 250ml Black

AXE Dark Temptation Shower Gel 250ml Black

About Product: AXE Dark Temptation Shower Gel is a luxurious body wash designed to leave you feeling clean and refreshed. The unique blend of ingredients not only cleanses the skin but also provides a long-lasting, irresistible scent.

Key Features: - Enriched with black pepper scent - Hydrating formula - Leaves skin feeling soft and smooth - Suitable for daily use

For whom: This shower gel is perfect for men who want to elevate their shower experience and enjoy a tantalizing scent that lingers on the skin all day long. It is suitable for all skin types.

Pros: - Intense and long-lasting scent - Hydrating and nourishing for the skin - Convenient packaging for easy use - Affordable price point

Cons: - The scent may be too strong for some individuals - Not suitable for those with sensitive skin due to fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique black pepper scent and 250ml size align well with Indian preferences	Retail360
Brand Strength	20	18	Strong brand recognition and loyalty among Indian consumers	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	PriceBaba
Competition	10	8	Facing moderate competition from established and emerging body wash brands	Euromonitor
Use-case Advantage	5	5	Offers a refreshing and long-lasting fragrance suitable for daily use	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique features position AXE Dark Temptation Shower Gel well in the growing Indian body wash gel market.

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