Arata Natural Hydrating Non Drying Body Wash With Coconut Citrus Extracts All Natural Vegan Cruelty Free Gentle Daily Cleansing For Women Men 300 ML

Arata Natural Hydrating Non Drying Body Wash With Coconut Citrus Extracts All Natural Vegan Cruelty Free Gentle Daily Cleansing For Women Men 300 ML

Arata Natural Hydrating Body Wash is a vegan and cruelty-free product that is gentle yet effective for daily cleansing.

Key Features: - Contains coconut and citrus extracts for a refreshing and hydrating experience - Free from harmful chemicals such as sulfates, parabens, and silicones - Suitable for both women and men - Comes in a convenient 300ml size

For whom: Arata Natural Hydrating Body Wash is perfect for individuals looking for a natural and gentle body wash that is suitable for daily use.

Pros: - Vegan and cruelty-free formula - Refreshing coconut and citrus scent - Gentle on the skin - Free from harmful chemicals

Cons: - Some may find the citrus scent to be too strong - May not lather as much as traditional body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut citrus extracts align with consumer preference for refreshing scents	Euromonitor
Brand Strength	20	10	Established brand reputation in cruelty-free and vegan products	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash gels in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural body wash gels	Kantar
Competition	10	6	Facing moderate competition from other natural body wash gel brands	Nielsen
Use-case Advantage	5	5	Suitable for daily use by both women and men	GfK
Final Market Score	100	66/100 (3.30/5)	Arata Natural Hydrating Body Wash is well-positioned in the growing Indian market for natural body wash gels.

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