Arata 1 Vitamin C Daily Glow Body Wash For Soft Even Toned Skin Helps to Reduce Fades Dark Spots Pigmentation Long Lasting Fragrance No Parabens No Sulfates 300ML

Arata 1 Vitamin C Daily Glow Body Wash For Soft Even Toned Skin Helps to Reduce Fades Dark Spots Pigmentation Long Lasting Fragrance No Parabens No Sulfates 300ML

Arata 1 Vitamin C Daily Glow Body Wash is a nourishing and refreshing body wash that helps in achieving soft, even-toned skin and reduces dark spots. It is enriched with Vitamin C that brightens the skin and leaves a long-lasting fragrance.
Key Features: - Contains Vitamin C for brightening and evening out skin tone - Helps in reducing dark spots and blemishes - Leaves skin feeling soft and refreshed - Long-lasting fragrance that keeps you feeling fresh all day - Free from parabens and sulfates, making it safe for all skin types
For whom: This body wash is suitable for anyone looking to achieve soft, even-toned skin and reduce dark spots. It is great for those with sensitive skin as it is free from harsh chemicals like parabens and sulfates.
Pros: - Brightens and evens out skin tone - Reduces dark spots and blemishes - Leaves skin feeling soft and refreshed - Long-lasting fragrance - Free from parabens and sulfates
Cons: - Some users may find the fragrance too strong - May not be suitable for those with extremely sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C, dark spot reduction, and sulfate-free are key features in demand.	Euromonitor
Brand Strength	20	18	Arata is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	Retail360
Competition	10	8	Facing strong competition from established and emerging brands in the body wash gel segment.	Kantar
Use-case Advantage	5	5	Addresses multiple skin concerns in one product, appealing to busy consumers.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Arata 1 Vitamin C Daily Glow Body Wash is well-positioned in the growing premium body wash gel market in India.

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