Amway G H Refresh Lotion Body Wash Gel 250ml

Amway G H Refresh Lotion Body Wash Gel 250ml

The Amway G&H Refresh Body Wash Gel is a gentle and refreshing body wash that cleanses and moisturizes the skin at the same time.

Key Features: - Enriched with aloe vera extract to soothe and hydrate the skin - pH-balanced formula that is suitable for daily use - Leaves the skin feeling clean, soft, and revitalized

For whom: This body wash gel is suitable for all skin types, especially those looking for a gentle yet effective cleanser that also provides moisture to the skin.

Pros: - Refreshing scent that invigorates the senses - Gentle formula that is suitable for sensitive skin - Leaves skin feeling hydrated and refreshed

Cons: - Some users may find the scent too strong - May not lather as much as other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a refreshing and hydrating formula suitable for Indian consumers.	Beauty Insider, Vogue
Brand Strength	20	18	Amway is a trusted brand in the personal care segment in India.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar body wash gels in the market.	Retail360, Business Standard
Competition	10	8	Facing strong competition from established and emerging brands in the segment.	ET Retail, Business Today
Use-case Advantage	5	5	Caters to the need for a gentle and effective body wash for daily use.	India Today
Final Market Score	100	76/100 (3.80/5)	Amway G&H Refresh Body Wash Gel 250ml holds a strong position in the competitive Indian body wash gels market.

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