AMWAY G H body wash gel 250 ml

AMWAY G H body wash gel 250 ml

Key Features: - Enriched with aloe vera and glycerin for deep hydration - Cleanses and nourishes the skin, leaving it soft and smooth - Refreshing fragrance that lingers on the skin - Suitable for all skin types

For whom: This body wash gel is perfect for anyone looking for a gentle yet effective shower gel to cleanse and hydrate their skin.

Pros: - Leaves the skin feeling clean and refreshed - Hydrates and nourishes the skin - Refreshing fragrance - Suitable for all skin types

Cons: - Some may find the fragrance too strong - May not lather as much as other body wash gels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers hydrating properties and skin softening benefits, aligning with Indian consumer preferences.	India Retail News
Brand Strength	20	18	Strong brand reputation and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail Today
Competition	10	8	Facing strong competition from established and emerging brands in the Indian body wash gel market.	Business Standard
Use-case Advantage	5	5	Provides effective cleansing and moisturizing, meeting the needs of Indian consumers.	India Today
Final Market Score	100	76/100 (3.80/5)	Well-positioned body wash gel with strong brand and feature fit in growing Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—