Adidas Ice Dive 3 IN 1 Shower Gel for Men 400ml

Adidas Ice Dive 3 IN 1 Shower Gel for Men 400ml

This Adidas Ice Dive 3-in-1 Shower Gel is designed specifically for men who lead an active lifestyle and need a convenient all-in-one product for their grooming routine.

Key Features: - 3-in-1 formula for body, face, and hair - Invigorating and long-lasting Ice Dive fragrance - Cleanses and refreshes without drying out skin or hair

For whom: Ideal for men who want a quick and effective grooming product that will leave them feeling clean and refreshed after a workout, sports activity, or busy day.

Pros: - Convenient all-in-one formula saves time and space in the shower - Fresh and energizing scent helps wake you up in the morning or after exercise - Gentle on skin and hair, suitable for daily use

Cons: - Some users may prefer separate products for body, face, and hair - Fragrance may be too strong for those with sensitive skin or allergies

Overall, the Adidas Ice Dive 3-in-1 Shower Gel for Men is a versatile and convenient option for men who want a quick and efficient grooming product that will leave them feeling clean and refreshed.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 3-in-1 functionality catering to convenience-seeking consumers.	GfK
Brand Strength	20	18	Adidas is a well-known global brand with strong appeal in India.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Limited direct competition in the 3-in-1 shower gel segment.	IDC
Use-case Advantage	5	3	Versatile product suitable for daily use and travel.	Kantar
Final Market Score	100	66/100 (3.30/5)	Adidas Ice Dive 3-in-1 Shower Gel for Men holds strong potential in the growing Indian men's grooming market.

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