Adidas Dynamic Pulse 3 IN 1 Shower Gel for Men 400ml

Adidas Dynamic Pulse 3 IN 1 Shower Gel for Men 400ml

Adidas Dynamic Pulse 3-in-1 Men's Shower Gel is a versatile product that can be used as a body wash, shampoo, and face wash all in one convenient bottle.

Key Features: - Energizing fragrance - Cleanses and nourishes skin - Suitable for all skin types - Convenient 3-in-1 formula

For whom: This shower gel is designed for active men who are looking for a convenient and effective product to use in the shower.

Pros: - Saves time and space in the shower - Leaves skin feeling clean and refreshed - Great for on-the-go lifestyles

Cons: - The fragrance may be too strong for some people - May not provide enough moisture for very dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers 3-in-1 functionality which is popular among Indian consumers.	Euromonitor
Brand Strength	20	15	Adidas is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	10	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other established brands in the body wash gel segment.	Nielsen
Use-case Advantage	5	5	Convenient for men who prefer multi-functional grooming products.	GfK
Final Market Score	100	66/100 (3.30/5)	Adidas Dynamic Pulse 3-in-1 Men's Shower Gel 400ml is well-positioned in the competitive Indian body wash gel market.

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