WildOak Aloevera Sandalwood Hibiscus Body Scrub Lightens Dark Area like Neck Elbows Smoothen Bumpy Legs Hands Remove Dead Skin Enriched with Pearl Paste Orange Peel Rose 100gm

WildOak Aloevera Sandalwood Hibiscus Body Scrub Lightens Dark Area like Neck Elbows Smoothen Bumpy Legs Hands Remove Dead Skin Enriched with Pearl Paste Orange Peel Rose 100gm

WildOak Aloevera Sandalwood Hibiscus Body Scrub is a natural and effective scrub that targets dark areas like the neck and elbows. It also helps to smoothen bumpy legs and hands by removing dead skin cells. Enriched with ingredients like pearl paste, orange peel, and rose, this scrub is gentle yet powerful in revealing brighter and smoother skin.
Key Features: - Lightens dark areas like the neck and elbows - Smoothes bumpy skin on legs and hands - Removes dead skin cells - Enriched with pearl paste, orange peel, and rose extracts - Comes in a convenient 100gm size
For whom: This body scrub is suitable for anyone looking to lighten dark areas on their skin, smoothen rough patches, and reveal brighter, smoother skin overall. It is gentle enough for all skin types and can be used on a regular basis.
Pros: - Natural ingredients - Effective in lightening dark areas - Gentle on the skin - Leaves skin feeling smooth and refreshed - Convenient packaging
Cons: - May not be suitable for those with very sensitive skin - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of ingredients targeting specific skin issues resonates with consumers.	Gartner
Brand Strength	20	10	Established brand with loyal customer base in the beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs in the market.	Forbes
Competition	10	6	Facing moderate competition from other natural body scrub brands with similar claims.	Elle
Use-case Advantage	5	5	Addresses multiple skin concerns in one product, appealing to busy consumers.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural body scrub with unique ingredients targeting specific skin concerns.

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