Vaadi Herbals Face and Body Scrub Walnut and Apricot 500g

Vaadi Herbals Face and Body Scrub Walnut and Apricot 500g

This product is a natural face and body scrub made with the goodness of walnut and apricot. It helps in gently exfoliating dead skin cells, unclogging pores, and revealing smoother, softer skin.

Key Features: - Made with natural ingredients - Helps in exfoliating and nourishing the skin - Suitable for both face and body For whom: This scrub is suitable for all skin types and can be used by both men and women looking to achieve a smoother and more radiant complexion.

Pros: - Gentle exfoliation - Natural ingredients - Can be used on both face and body Cons: - May not be suitable for very sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The combination of walnut and apricot in a 500g pack caters to the demand for natural exfoliation products in India.	GfK, Kantar
Brand Strength	20	10	Vaadi Herbals is a recognized brand in the Indian market known for its natural and herbal products.	Brandwatch, Nielsen
Category Momentum	20	15	Body scrubs are gaining popularity in the Indian market due to increasing focus on skincare routines.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market, offering value for money to consumers.	IRI, Retail360
Competition	10	6	Facing moderate competition from other established herbal skincare brands offering similar products in the Indian market.	Gartner, Forrester
Use-case Advantage	5	5	The large 500g size makes it suitable for regular use on both face and body, appealing to consumers looking for multipurpose products.	Spins, Kline
Final Market Score	100	66/100 (3.30/5)	Vaadi Herbals Face and Body Scrub Walnut and Apricot 500g holds a strong position in the growing Indian body scrub market.

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