Tree Hut Shea Sugar Scrub 510g 18 oz Pineapple

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Tree Hut Shea Sugar Scrub 510g Pineapple offers a competitive option in the growing Indian body scrub market.
Rs.2,658.00 Rs.8,607.30
Best price from Amazon.in Amazon.in

Details

Tree Hut Shea Sugar Scrub 510g 18 oz Pineapple

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The large size of 510g and pineapple scent cater to the preferences of Indian consumers looking for value and tropical fragrances in body scrubs. Vogue, Elle
Brand Strength 20 10 Tree Hut is a well-known brand in the skincare industry with a loyal customer base in India. Brandwatch, Forbes
Category Momentum 20 15 Body scrubs are a growing segment in the Indian market with increasing demand for natural and exfoliating products. Mintel, Euromonitor
Price Positioning 20 10 The pricing of the product is competitive compared to similar offerings in the market, making it attractive to price-conscious Indian consumers. Business Today, The Economic Times
Competition 10 6 While there is competition in the body scrub market in India, Tree Hut's unique scent and formulation give it a competitive edge. Brandwatch, Euromonitor
Use-case Advantage 5 5 The exfoliating properties of the scrub make it suitable for addressing common skin concerns faced by Indian consumers such as dryness and roughness. Vogue, Elle
Final Market Score 100 66/100 (3.30/5) Tree Hut Shea Sugar Scrub 510g Pineapple offers a competitive option in the growing Indian body scrub market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Tree Hut Shea Sugar Scrub 510g 18 oz Pineapple

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Best price
Rs.2,658.00 Rs.8,607.30