Tree Hut Cotton Candy Shea Sugar Scrub Exfoliating Body Scrub Removes Dead Dry Skin for a Soft Hydrated Feel Nourishing Essential Body Care 510 Gms

Tree Hut Cotton Candy Shea Sugar Scrub Exfoliating Body Scrub Removes Dead Dry Skin for a Soft Hydrated Feel Nourishing Essential Body Care 510 Gms

This Tree Hut Cotton Candy Shea Sugar Scrub is a luxurious exfoliating body scrub that effectively removes dead, dry skin for a soft and hydrated feel. Made with nourishing shea butter and sugar crystals, this scrub will leave your skin feeling smooth and revitalized.

Key Features: - Exfoliates dead, dry skin - Contains shea butter for hydration - Leaves skin feeling soft and smooth - Cotton candy scent

For whom: This body scrub is perfect for anyone looking to improve the texture and appearance of their skin. It is especially beneficial for those with dry or flaky skin who need extra hydration and exfoliation.

Pros: - Effectively removes dead skin - Hydrates and nourishes the skin - Pleasant cotton candy scent - Leaves skin feeling soft and smooth

Cons: - Some may find the scent too sweet - May be too abrasive for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with cotton candy scent and hydrating properties.	CosmeticsDesignAsia
Brand Strength	20	18	Strong brand reputation and recognition in the beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs.	Euromonitor
Competition	10	8	Facing competition from established and emerging body scrub brands.	Nielsen
Use-case Advantage	5	5	Effective exfoliation and hydration for soft skin feel.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand with unique features positioned well in growing body scrub market.

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