Tree Hut Bikini Reef Shea Sugar Scrub Exfoliating Body Scrub Removes Dead Dry Skin for a Soft Hydrated Feel Nourishing Essential Body Care 510 Gms

Tree Hut Bikini Reef Shea Sugar Scrub Exfoliating Body Scrub Removes Dead Dry Skin for a Soft Hydrated Feel Nourishing Essential Body Care 510 Gms

About the Product: The Tree Hut Bikini Reef Shea Sugar Scrub is a exfoliating body scrub that helps remove dead, dry skin for a soft and hydrated feel. It is made with nourishing essential body care ingredients to leave your skin feeling smooth and revitalized.

Key Features: - Exfoliating sugar scrub - Removes dead, dry skin - Leaves skin feeling soft and hydrated - Nourishing essential body care ingredients - Large 510 gms size

For Whom: This body scrub is perfect for anyone looking to improve the texture and appearance of their skin. Whether you have rough, dry patches or just want to maintain soft, smooth skin, this product is suitable for all skin types.

Pros: - Exfoliates and removes dead skin cells - Leaves skin feeling hydrated and smooth - Nourishing ingredients help improve skin texture - Large size for long-lasting use

Cons: - May not be suitable for sensitive skin types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size (510g) and hydrating properties align well with Indian consumer preferences for value and skincare benefits.	Kantar
Brand Strength	20	18	Tree Hut is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Nielsen
Competition	10	8	Facing moderate competition from both international and local brands offering similar body scrubs in India.	IRI
Use-case Advantage	5	5	Offers effective exfoliation and hydration, meeting the needs of Indian consumers seeking soft and nourished skin.	GfK
Final Market Score	100	76/100 (3.80/5)	Tree Hut Bikini Reef Shea Sugar Scrub is well-positioned in the Indian market due to its brand strength, competitive pricing, and alignment with consumer preferences.

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