mCaffeine Berries Coffee Body Scrub for Tan Removal Creamy Body Scrub for Dry Skin Exfoliating Scrub for Body for both Women and Men 200gm

mCaffeine Berries Coffee Body Scrub for Tan Removal Creamy Body Scrub for Dry Skin Exfoliating Scrub for Body for both Women and Men 200gm

About Product: mCaffeine Berries Coffee Body Scrub is a creamy body scrub specially formulated for dry skin. This exfoliating scrub helps in removing tan and dead skin cells to reveal smoother and brighter skin.

Key Features: - Enriched with the goodness of Berries and Coffee - Helps in tan removal and exfoliation - Creamy texture for moisturizing dry skin - Suitable for both men and women - Comes in a 200gm pack for long-lasting use

For whom: This body scrub is ideal for those with dry skin looking to remove tan and improve skin texture. It is suitable for both men and women who want to achieve brighter and smoother skin.

Pros: - Creamy texture moisturizes dry skin - Effective in tan removal and exfoliation - Enriched with Berries and Coffee for added benefits - Suitable for both men and women - Comes in a generous 200gm pack for long-term use

Cons: - May not be suitable for very sensitive skin types due to exfoliating properties - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers effective tan removal and suitable for both genders.	IndiaRetailing
Brand Strength	20	18	Established brand known for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs.	Euromonitor
Competition	10	8	Facing competition from other established natural body scrub brands.	VogueIndia
Use-case Advantage	5	5	Addresses dry skin concerns while exfoliating effectively.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	mCaffeine Berries Coffee Body Scrub holds strong in a competitive market.

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