Lacto Calamine Vitamin C Sugar Body Scrub 200 g Gentle Body Exfoliator Body Scrub for Healthy Glowing Clear Skin Vitamin C Sugar Grape Seed Extract Removes Tan Dead Skin Cells

Lacto Calamine Vitamin C Sugar Body Scrub 200 g Gentle Body Exfoliator Body Scrub for Healthy Glowing Clear Skin Vitamin C Sugar Grape Seed Extract Removes Tan Dead Skin Cells

Key Features: - Enriched with Vitamin C and Grape Seed Extract for skin brightening and antioxidant benefits - Contains sugar particles for gentle exfoliation without irritating the skin - Helps in removing tan and dead skin cells for a clearer complexion - Suitable for all skin types

For whom: - This body scrub is ideal for individuals looking to brighten their skin and improve its overall health - Suitable for all skin types, including sensitive skin

Pros: - Gentle exfoliation that doesn't strip the skin of its natural oils - Skin brightening benefits from Vitamin C - Helps in removing tan and dead skin cells for a healthier complexion

Cons: - The sugar particles may be too abrasive for extremely sensitive skin types - Some users may find the scent to be overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C and Grape Seed Extract are popular ingredients for skin care in India.	Vogue, Femina
Brand Strength	20	18	Lacto Calamine is a trusted brand in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for body scrubs in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar body scrubs in the market.	Retail Today, India Retailing
Competition	10	8	Facing competition from established and emerging body scrub brands in India.	Beauty India, Cosmopolitan
Use-case Advantage	5	5	Addresses the need for gentle exfoliation and tan removal in Indian climate.	Elle
Final Market Score	100	76/100 (3.80/5)	Lacto Calamine Vitamin C Sugar Body Scrub is well-positioned in the competitive Indian body scrub market.

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