Juicy Chemistry Hazelnut Coffee Chocolate Body Scrub 75 g Organic Powder Body Scrub for Gentle Exfoliation Skin Brightening Ecocert Certified Organic for Men Women Cruelty free 100 Vegan

Juicy Chemistry Hazelnut Coffee Chocolate Body Scrub 75 g Organic Powder Body Scrub for Gentle Exfoliation Skin Brightening Ecocert Certified Organic for Men Women Cruelty free 100 Vegan

This Hazelnut Coffee Chocolate Body Scrub by Juicy Chemistry is a luxurious organic powder scrub that provides gentle exfoliation and skin brightening. It is Ecocert certified, cruelty-free, and vegan, making it a conscious choice for those who care about the environment and animal rights.

Key features of this body scrub include the combination of hazelnut, coffee, and chocolate which help in sloughing away dead skin cells, improving blood circulation, and leaving your skin feeling soft and smooth. The scrub also contains nourishing ingredients like coconut oil and shea butter to keep your skin moisturized and hydrated.

This body scrub is suitable for both men and women who are looking for a natural and effective exfoliating treatment for their skin. It is perfect for those with dry or rough skin as it helps in removing dead skin cells and revealing a more radiant complexion.

Pros: - Organic and natural ingredients - Gentle exfoliation - Skin brightening effects - Cruelty-free and vegan Cons: - May not be suitable for sensitive skin types - Scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of hazelnut, coffee, and chocolate for effective exfoliation and skin brightening.	Vogue, Elle
Brand Strength	20	18	Juicy Chemistry is a well-known brand for organic skincare products.	Brandwatch, Forbes
Category Momentum	20	15	Growing demand for organic body scrubs in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar organic body scrubs in the market.	Retail360, Business Today
Competition	10	8	Facing competition from other established organic body scrub brands in India.	IndiaRetailing, BeautyLaunchpad
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider consumer base.	Cosmopolitan, GQ
Final Market Score	100	76/100 (3.80/5)	Organic body scrub with unique ingredients and competitive pricing, facing strong competition in the Indian market.

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