Earth Rhythm Body Scrub with Coconut Milk Coconut Shell Removes Grime Polishes Skin Nourishes Softens Men and Women 200g

Earth Rhythm Body Scrub with Coconut Milk Coconut Shell Removes Grime Polishes Skin Nourishes Softens Men and Women 200g

Earth Rhythm's Coconut Milk Body Scrub with Coconut Shell is a luxurious exfoliating scrub that helps to remove dead skin cells, leaving your skin feeling soft and smooth. Made with natural coconut milk and coconut shell, this scrub not only exfoliates but also polishes and nourishes the skin.

Key Features: - Exfoliates dead skin cells - Polishes skin for a smoother texture - Nourishes with natural coconut milk - Suitable for both men and women - Leaves skin feeling soft and smooth

For whom: This body scrub is perfect for anyone looking to achieve smooth and radiant skin. It is suitable for both men and women, making it a versatile product for anyone who wants to pamper their skin.

Pros: - Natural ingredients - Exfoliates effectively - Leaves skin feeling soft and smooth - Suitable for all skin types - Pleasant coconut scent

Cons: - May be too abrasive for sensitive skin types - Packaging could be more durable

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut shell exfoliation and nourishing properties align with current skincare trends	Vogue
Brand Strength	20	18	Established brand with positive customer reviews	Amazon, Flipkart
Category Momentum	20	15	Growing demand for natural body scrubs in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs	Pricebaba
Competition	10	8	Facing competition from other established natural body scrub brands	Nykaa
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience	—
Final Market Score	100	76/100 (3.80/5)	Competitively positioned natural body scrub with broad appeal in the Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—