Dr Teal s Exfoliate Renew with Lavender Epsom Salt Body Scrub 454g With Pure Epsom Salt

Dr Teal s Exfoliate Renew with Lavender Epsom Salt Body Scrub 454g With Pure Epsom Salt

Dr Teal's Exfoliate & Renew Lavender Epsom Salt Body Scrub is a luxurious exfoliating scrub that helps to renew and rejuvenate the skin. Made with Pure Epsom Salt, this scrub gently exfoliates dead skin cells, leaving your skin feeling smooth and soft.

Key Features: - Infused with lavender essential oil for a calming and soothing fragrance - Contains natural essential oils to hydrate and nourish the skin - Gentle enough for daily use - Helps to improve circulation and promote relaxation

For whom: This body scrub is suitable for all skin types, but is especially beneficial for those with dry or rough skin. The soothing lavender scent makes it perfect for those looking to unwind and relax after a long day.

Pros: - Leaves skin feeling soft, smooth, and refreshed - Gentle enough for daily use - Helps to improve skin texture and tone - Relaxing lavender scent is perfect for a spa-like experience at home

Cons: - Some users may find the lavender scent too strong - May not be suitable for those with sensitive skin or allergies to essential oils

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Epsom salt and lavender are popular ingredients in Indian body scrubs.	Euromonitor
Brand Strength	20	18	Strong brand reputation for quality and effectiveness.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs.	Retail Gazette
Competition	10	8	Facing competition from local and international body scrub brands.	Business Standard
Use-case Advantage	5	5	Offers exfoliation and relaxation benefits in one product.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body scrub with strong brand and ingredient appeal in growing Indian market.

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