DR RASHEL Coffee Scrub Face Body Re Sculpting Scrub for Brightening Vitamin Dark Circle 380 Ml

DR RASHEL Coffee Scrub Face Body Re Sculpting Scrub for Brightening Vitamin Dark Circle 380 Ml

Key Features: - Contains coffee extract for exfoliation - Infused with Vitamin C for brightening - Helps to improve skin texture and tone - Suitable for both face and body

For whom: - Suitable for all skin types - Ideal for those looking to brighten and resculpt their skin - Perfect for anyone wanting to improve their skin texture and tone

Pros: - Exfoliates and brightens the skin - Can be used on both face and body - Helps improve skin texture and tone - Suitable for all skin types

Cons: - May not be suitable for those with sensitive skin - Some users may find the coffee scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains Vitamin C, aligns with current skincare trends.	Vogue
Brand Strength	20	18	Strong brand recognition and positive reviews.	Brandwatch
Category Momentum	20	15	Growing demand for body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	RetailToday
Competition	10	8	Facing moderate competition from established brands.	Forbes
Use-case Advantage	5	5	Versatile scrub suitable for both face and body.	Elle
Final Market Score	100	76/100 (3.80/5)	Competitively priced scrub with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—