CLAYCO Matcha Enzyme Scrub with AHA BHA 70g

CLAYCO Matcha Enzyme Scrub with AHA BHA 70g

Key Features: - Organic matcha powder as the main ingredient for gentle exfoliation - Includes AHA and BHA for deeper cleansing and unclogging pores - Enzymes help to brighten and even out skin tone - Suitable for all skin types, including sensitive skin

For whom: - Individuals looking for a natural and effective exfoliating scrub - Those with dull or uneven skin tone - Anyone struggling with clogged pores or acne breakouts

Pros: - Organic and natural ingredients - Gentle yet effective exfoliation - Helps to improve skin texture and tone - Suitable for sensitive skin types

Cons: - May not be suitable for those with extremely sensitive skin - Some users may find the texture of the powder messy to use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with AHA BHA suitable for Indian skin types.	Vogue
Brand Strength	20	15	Established brand with loyal customer base in beauty segment.	Brandwatch
Category Momentum	20	10	Growing demand for organic body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium organic scrubs.	Forbes
Competition	10	6	Facing strong competition from established and emerging organic scrub brands.	Harper's Bazaar
Use-case Advantage	5	5	Effective exfoliation for radiant skin, addressing common skin concerns.	Elle
Final Market Score	100	66/100 (3.30/5)	Innovative organic scrub with strong brand backing, competitive pricing, and effective skin benefits.

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