Blue Nectar Exfoliating Body Wash Scrub for Rough Bumpy Skin French Lavender Tan Removal Body Scrub for Women Men 10 herbs 250ml

Blue Nectar Exfoliating Body Wash Scrub for Rough Bumpy Skin French Lavender Tan Removal Body Scrub for Women Men 10 herbs 250ml

Key Features: - Infused with French Lavender and 10 herbs to exfoliate and nourish the skin - Gently removes dead skin cells and unclogs pores - Helps in reducing roughness, bumpy skin, and tan - Suitable for both men and women
For whom: This body wash scrub is ideal for individuals with rough, bumpy skin or those looking to remove tan and improve skin texture. It is suitable for all skin types and can be used by both men and women.
Pros: - Gentle exfoliation for smoother skin - Refreshing French Lavender fragrance - Contains natural herbs for skin nourishment - Suitable for all skin types
Cons: - Some users may find the scent too strong for their liking - Might not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of herbs for effective exfoliation.	BeautyInsider
Brand Strength	20	15	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	10	Growing demand for body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established body scrub brands.	CosmeticsBusiness
Use-case Advantage	5	5	Addresses specific skin concerns like roughness and tan removal.	Vogue
Final Market Score	100	66/100 (3.30/5)	Blue Nectar French Lavender Body Wash Scrub offers a well-rounded solution for exfoliation in the Indian market.

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