BAKE 2 Kojic Acid Lavender Brightening Body Scrub 200g For Tan Removal Niacinamide Ceramide Complex For Pigmentation Dark Spots Exfoliates Brightens Underarms Face Scrub with Walnut Granules For Women Men 200g

BAKE 2 Kojic Acid Lavender Brightening Body Scrub 200g For Tan Removal Niacinamide Ceramide Complex For Pigmentation Dark Spots Exfoliates Brightens Underarms Face Scrub with Walnut Granules For Women Men 200g

About Product: This Kojic Acid Lavender Brightening Body Scrub is specially formulated to exfoliate dead skin cells, brighten the skin, and even out skin tone. It contains Niacinamide and Ceramide Complex to nourish and hydrate the skin, leaving it soft and smooth.

Key Features: - Contains Kojic Acid to lighten dark spots and even out skin tone - Enriched with lavender oil for a calming and soothing experience - Walnut granules provide gentle exfoliation to reveal radiant skin - Suitable for both men and women - Helps remove tan and brighten dull skin

For whom: This body scrub is suitable for those looking to brighten and exfoliate their skin, especially those with dark spots, uneven skin tone, and tan. It is suitable for all skin types and can be used on both the face and underarms.

Pros: - Effectively exfoliates dead skin cells - Helps brighten and even out skin tone - Contains nourishing ingredients like Niacinamide and Ceramide Complex - Suitable for all skin types

Cons: - May not be suitable for those with sensitive skin - Strong fragrance may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients like Kojic Acid and Niacinamide appeal to target audience	Vogue
Brand Strength	20	18	Established brand with positive reputation in skincare sector	Brandwatch
Category Momentum	20	15	Growing demand for brightening body scrubs in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening body scrubs in the market	RetailToday
Competition	10	0	Intense competition in the body scrub market segment	Euromonitor
Use-case Advantage	5	3	Addresses specific skin concerns like tan and dark spots effectively	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned brightening body scrub with competitive pricing and innovative ingredients.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—