Shalimars Moisturizing Body Oil 100 ml pack of 2

Shalimars Moisturizing Body Oil 100 ml pack of 2

Shalimar's Moisturizing Body Oil is a luxurious blend of natural oils that deeply nourish and hydrate the skin. Enriched with essential fatty acids and vitamins, this body oil helps to restore the skin's moisture barrier, leaving it soft, smooth, and glowing.

Key Features: - Made with a blend of natural oils including jojoba, almond, and coconut - Lightweight formula absorbs quickly into the skin - Helps to hydrate and nourish dry skin - Leaves skin feeling soft, smooth, and radiant

For whom: Shalimar's Moisturizing Body Oil is suitable for all skin types, especially those with dry or dehydrated skin. It is perfect for anyone looking to improve the overall health and appearance of their skin.

Pros: - Hydrates and nourishes the skin - Absorbs quickly without leaving a greasy residue - Leaves skin feeling soft and smooth - Helps to improve skin texture and appearance

Cons: - Some may find the scent too strong - May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key features align well with Indian consumers' needs for moisturizing body oils.	IMRB
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural body oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body oil products in India.	Retail360
Competition	10	8	Facing moderate competition from both local and international body oil brands in India.	Euromonitor
Use-case Advantage	5	5	Offers unique benefits like long-lasting hydration for Indian consumers.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'Shalimars Moisturizing Body Oil' well in the competitive Indian body oils market.

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