Nilgiri Products Pure Natural Citronella oil 60 ML

Nilgiri Products Pure Natural Citronella oil 60 ML

Nilgiri Products Pure Natural Citronella oil is a high-quality essential oil extracted from citronella grass. Known for its refreshing citrus aroma and natural insect-repellent properties, this oil is a must-have for anyone looking to enjoy the great outdoors without pesky bugs disrupting their experience.

Key Features:
- Pure and natural citronella oil
- Refreshing citrus aroma
- Natural insect-repellent properties
- Comes in a convenient 60 ML bottle
For whom:
Ideal for outdoor enthusiasts, hikers, campers, and anyone looking to keep insects at bay without the use of harsh chemicals.
Pros:
- Made from high-quality citronella grass
- Versatile oil can be used in a variety of ways
- Convenient size for on-the-go use
- Refreshing and uplifting scent
Cons:
- May need to be reapplied frequently in high insect activity areas
- Some individuals may be sensitive to strong citrus scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Citronella oil is popular for its skin benefits and aromatherapy properties.	India Today, Times of India
Brand Strength	20	10	Nilgiri Products known for quality and purity in essential oils.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for natural body oils in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar natural body oils in the market.	Livemint, CNBC TV18
Competition	10	6	Facing moderate competition from established and new entrants in the body oils segment.	Business Today, Financial Express
Use-case Advantage	5	5	Citronella oil's insect-repellent properties cater to diverse consumer needs.	The Indian Express
Final Market Score	100	66/100 (3.30/5)	Nilgiri Products' Citronella oil positioned well in growing Indian natural body oils market.

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