inatur Sandalwood Essential Oil 12ml Pure Natural Therapeutic Grade Calming Chandan Aroma Oil Ideal for Skin Face Aromatherapy Diffuser Soap Making Bathing Hydrates Revitalizes Skin

inatur Sandalwood Essential Oil 12ml Pure Natural Therapeutic Grade Calming Chandan Aroma Oil Ideal for Skin Face Aromatherapy Diffuser Soap Making Bathing Hydrates Revitalizes Skin

Inatur Sandalwood Essential Oil is a high-quality, pure, and natural therapeutic grade oil derived from sandalwood trees. It is known for its rich, woody aroma and numerous skin care benefits.

Key Features: - Pure and natural sandalwood essential oil - Therapeutic grade for maximum benefits - Hydrating and revitalizing formula - Can be used for skin care, aromatherapy, diffusing, soap making, and bathing

For Whom: This essential oil is suitable for anyone looking to experience the calming and soothing effects of sandalwood. It is especially beneficial for those with dry or mature skin, as well as individuals looking to relax and unwind after a long day.

Pros: - Pure and natural ingredients - Versatile and multipurpose - Can be used in various ways for different benefits - Relaxing and calming scent - Hydrating and revitalizing for the skin

Cons: - May be too strong for sensitive skin types - Some users may not enjoy the scent of sandalwood

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Versatile usage options catering to various needs	Retail360
Brand Strength	20	18	Established reputation for quality and purity	Brand Equity
Category Momentum	20	15	Growing demand for natural body oils in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to similar quality oils	Business Today
Competition	10	8	Facing moderate competition from local and international brands	ET Retail
Use-case Advantage	5	5	Effective for skin hydration and revitalization	Vogue
Final Market Score	100	76/100 (3.80/5)	Innovative product with strong brand backing, well-positioned in growing market

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