Yardley London English Lavender Moisturizing Body Lotion With Germ Shield Infused With Lavender Oil Daily Use Hand Body Lotion With Natural Floral Extracts For Women 400ml

Yardley London English Lavender Moisturizing Body Lotion With Germ Shield Infused With Lavender Oil Daily Use Hand Body Lotion With Natural Floral Extracts For Women 400ml

Yardley London English Lavender Moisturizing Body Lotion is a luxurious body lotion that helps to moisturize and nourish the skin while providing a soothing lavender fragrance.

Key Features: - Contains Germ Shield Infused with Lavender Oil for added protection - Enriched with natural floral extracts - Suitable for daily use - Comes in a 400ml bottle

For whom: This body lotion is specially formulated for women who want to keep their skin hydrated and fragrant throughout the day.

Pros: - Moisturizes and nourishes the skin - Provides a calming lavender scent - Contains natural floral extracts - Helps protect the skin with Germ Shield technology

Cons: - May not be suitable for those with sensitive skin - Some users may find the lavender scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains germ shield and lavender oil, meeting consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	15	Yardley London is a well-known and trusted brand in India.	Brandwatch
Category Momentum	20	10	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both international and local brands in the body lotion segment.	Nielsen
Use-case Advantage	5	3	Suitable for daily use, meeting the practical needs of consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Yardley London English Lavender Body Lotion is well-positioned in the competitive Indian body lotion market.

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