WOW Skin Science Aloe Vera Body Lotion for Ultra Light Hydration All Skin Type 400ml

WOW Skin Science Aloe Vera Body Lotion for Ultra Light Hydration All Skin Type 400ml

- About Product
The WOW Skin Science Aloe Vera Body Lotion is a lightweight moisturizer that provides ultra hydration to all skin types. Enriched with the goodness of aloe vera, this lotion helps soothe and rejuvenate the skin, leaving it feeling soft and supple. - Key Features
1. Lightweight formula for quick absorption
2. Formulated with aloe vera extract
3. Provides long-lasting hydration
4. Suitable for all skin types
5. Free from parabens, sulfates, and mineral oils - For whom
This body lotion is suitable for all skin types, including sensitive and dry skin. It is perfect for those looking for a lightweight moisturizer that provides deep hydration without feeling greasy or heavy on the skin. - Pros & Cons
Pros:
1. Ultra-hydrating formula
2. Refreshing aloe vera scent
3. Absorbs quickly into the skin
4. Non-greasy finish
5. Large 400ml size lasts a long time
Cons:
1. May not be moisturizing enough for very dry skin types
2. Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera formulation suitable for all skin types with lightweight texture.	Gartner
Brand Strength	20	18	Established brand with positive consumer reviews and loyalty programs.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar aloe vera body lotions in the market.	Euromonitor
Competition	10	8	Facing competition from both established and emerging brands in the body lotion segment.	Nielsen
Use-case Advantage	5	5	Offers long-lasting hydration without greasiness, ideal for daily use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned aloe vera body lotion with strong brand and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—