WHEEZAL Glow Bright Moisturising Body Lotion with Calendula aloevera 500 ml

WHEEZAL Glow Bright Moisturising Body Lotion with Calendula aloevera 500 ml

This nourishing body lotion is specially formulated with the goodness of calendula and aloe vera to provide deep hydration and restore the skin's natural glow.

Key Features: 1. Enriched with calendula and aloe vera extracts 2. Provides deep hydration and nourishment 3. Restores skin's natural glow 4. Lightweight formula that gets absorbed quickly 5. Suitable for all skin types

For Whom: Ideal for those looking for a moisturizing body lotion that not only hydrates but also helps in improving skin's texture and brightness.

Pros: 1. Lightweight formula that is non-greasy 2. Provides long-lasting hydration 3. Restores skin's natural radiance 4. Suitable for all skin types 5. Pleasant fragrance that lingers on the skin

Cons: 1. May not be suitable for very dry or extremely sensitive skin types 2. Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Calendula and aloevera are popular ingredients in Indian body lotions for moisturizing and skin health benefits.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar body lotions in the Indian market.	Retail360
Competition	10	0	Highly competitive market with many established and emerging brands offering similar products.	MarketWatch
Use-case Advantage	5	3	Addresses dry skin concerns common in Indian climate, suitable for daily use.	SkinCareIndia
Final Market Score	100	66/100 (3.30/5)	Well-positioned body lotion leveraging natural ingredients for Indian consumers.

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