Vaseline Total Moisture Aloe Fresh Body Lotion 100ml

Vaseline Total Moisture Aloe Fresh Body Lotion 100ml

- This product is a hydrating body lotion infused with aloe vera to provide deep moisture and nourishment to the skin.

- Key Features: Absorbs quickly into the skin without leaving a greasy residue, helps to soothe and calm irritated skin, leaves skin feeling soft and smooth.

- For whom: Anyone looking for a lightweight, refreshing body lotion that provides long-lasting hydration.

- Pros: Hydrating formula, refreshing scent, convenient travel-size packaging.

- Cons: Some may find the scent too strong, may need to reapply throughout the day for continued hydration.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera and total moisture formula are popular features in Indian body lotions.	Euromonitor
Brand Strength	20	18	Vaseline is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the 100ml body lotion segment in India.	Retail360
Competition	10	8	Facing strong competition from other established body lotion brands in India.	Kantar
Use-case Advantage	5	5	Suitable for daily moisturization in the Indian climate.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Vaseline Total Moisture Aloe Fresh Body Lotion well in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
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