Vaseline Intensive Care Aloe Fresh Body Lotion 200 ml

Vaseline Intensive Care Aloe Fresh Body Lotion 200 ml

Vaseline Intensive Care Aloe Fresh Body Lotion is a hydrating and refreshing lotion that is designed to keep your skin moisturized and nourished throughout the day.

Key Features: - Enriched with aloe vera and stratys-3 multi-layer moisture - Helps to soothe and hydrate dry skin - Lightweight and non-greasy formula - Absorbs quickly into the skin

For whom: This body lotion is ideal for individuals with normal to dry skin who are looking for a lightweight and refreshing moisturizer to keep their skin hydrated and smooth.

Pros: - Hydrates and nourishes the skin - Leaves the skin feeling soft and smooth - Refreshing scent - Absorbs quickly into the skin

Cons: - May not provide enough moisture for very dry skin types - Some individuals may not like the scent of aloe vera

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera is a popular ingredient in body lotions in India.	Euromonitor
Brand Strength	20	18	Vaseline is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar aloe vera body lotions.	Retail Gazette
Competition	10	0	Highly competitive market with many established and new brands.	Business Standard
Use-case Advantage	5	3	Suitable for daily use and provides long-lasting hydration.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Vaseline Intensive Care Aloe Fresh Body Lotion 200 ml is well-positioned in the competitive Indian body lotion market.

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