Vaseline DEEP MOISTURE BODY LOTION 600 ML X 2 1200 g

Vaseline DEEP MOISTURE BODY LOTION 600 ML X 2 1200 g

Vaseline Deep Moisture Body Lotion is a luxurious and hydrating formula designed to deeply nourish and moisturize the skin. Its non-greasy formula absorbs quickly, leaving the skin feeling soft and smooth all day long.

Key Features: - Contains micro-droplets of Vaseline jelly - Provides long-lasting moisture - Clinically proven to heal dry skin - Non-greasy formula - Suitable for all skin types

For Whom: This body lotion is ideal for anyone looking to restore and maintain the skin's natural moisture barrier. It is especially beneficial for those with dry or sensitive skin.

Pros: - Hydrates and nourishes the skin - Absorbs quickly without leaving a greasy residue - Great value with 2 large bottles included - Suitable for all skin types

Cons: - May be too heavy for those with oily skin - Large packaging may not be convenient for travel

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size offers value for money, suits Indian consumer preferences.	AC Nielsen
Brand Strength	20	15	Vaseline is a well-established and trusted brand in India.	Euromonitor
Category Momentum	20	10	Body lotions are a staple in the Indian market with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for the quantity offered in the Indian market.	Retail360
Competition	10	9	Facing competition from both local and international body lotion brands in India.	Kantar
Use-case Advantage	5	2	Deep moisture formula suitable for dry skin prevalent in India.	GfK
Final Market Score	100	66/100 (3.30/5)	Vaseline Deep Moisture Body Lotion 600ml x 2 offers good value and brand trust in a competitive Indian body lotion market.

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