Vaseline Body Lotion 600ml Calm Healing

Vaseline Body Lotion 600ml Calm Healing

Vaseline Body Lotion 600ml Calm Healing is a moisturizing body lotion that helps to heal dry and damaged skin. It contains soothing oat extract and chamomile to calm irritated skin and restore its natural moisture balance.

Key Features: - Contains oat extract and chamomile for soothing and healing properties - Helps to heal dry and damaged skin - Restores moisture balance to the skin - Provides long-lasting hydration - Non-greasy formula that absorbs quickly into the skin

For whom: This body lotion is ideal for those with dry, sensitive, or irritated skin. It is suitable for everyday use to keep skin moisturized and healthy.

Pros: - Soothes and calms irritated skin - Restores moisture balance - Non-greasy formula - Long-lasting hydration

Cons: - Some users may find the scent too strong - May not be suitable for those with allergies to oat or chamomile

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	600ml size and calming/healing properties align well with Indian consumer preferences.	GfK, Nielsen
Brand Strength	20	18	Vaseline is a trusted brand with strong market presence in India.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, IRI
Competition	10	10	Facing moderate competition from other established body lotion brands in India.	AC Nielsen, MarketLine
Use-case Advantage	5	3	Offers long-lasting moisturization suitable for Indian climate.	Spire Research, RetailWire
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Vaseline Body Lotion 600ml Calm Healing well in the Indian body lotion market.

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