The Body Shop Vegan Body Yogurt Moringa Cream 200 ML For Normal To Dry Skin Instant 48 Hr Moisture

The Body Shop Vegan Body Yogurt Moringa Cream 200 ML For Normal To Dry Skin Instant 48 Hr Moisture

- About Product: The Body Shop Vegan Body Yogurt Moringa Cream is a lightweight, fast-absorbing body moisturizer that provides instant hydration and locks in moisture for up to 48 hours. Made with moringa seed oil, this cream is suitable for normal to dry skin types and is perfect for daily use.
- Key Features: This body yogurt is 100% vegan and cruelty-free, and is formulated without parabens, sulfates, or phthalates. The lightweight gel texture of the cream makes it easy to apply and leaves the skin feeling soft, smooth, and nourished.
- For whom: This Body Shop Vegan Body Yogurt Moringa Cream is ideal for those with normal to dry skin who are looking for a hydrating and quick-absorbing body moisturizer. It is perfect for those who prefer vegan and cruelty-free products that are free from harsh chemicals.
- Pros: The lightweight gel texture of the cream absorbs quickly into the skin without leaving a greasy residue. The moringa seed oil provides deep hydration and nourishment, leaving the skin feeling soft and smooth. The 48-hour moisture lock ensures long-lasting hydration throughout the day.
- Cons: Some users may find the scent of moringa to be too strong or overpowering. Additionally, those with very dry or sensitive skin may need a more intense moisturizer for better results.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moringa cream with 48 hr moisture fits the needs of Indian consumers with dry skin.	GfK
Brand Strength	20	18	The Body Shop is a well-established brand known for its ethical products.	Euromonitor
Category Momentum	20	15	Growing demand for natural body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar vegan body lotions in the market.	Kantar
Competition	10	0	Intense competition in the body lotion segment with various brands offering similar products.	IRI
Use-case Advantage	5	3	Provides instant moisture suitable for normal to dry skin types.	Nielsen
Final Market Score	100	66/100 (3.30/5)	The Body Shop Vegan Body Yogurt Moringa Cream is well-positioned in the Indian market for natural body lotions.

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