Sunny Moisturizing Lotion with Aloe Vera Calendula Velvety Radiant Skin Fights Pigmentation Aging Sunburn Protection All Skin Types 100 ml Pack of 2

Sunny Moisturizing Lotion with Aloe Vera Calendula Velvety Radiant Skin Fights Pigmentation Aging Sunburn Protection All Skin Types 100 ml Pack of 2

This Sunny Moisturizing Lotion is specially formulated with aloe vera and calendula extracts to provide intense hydration and nourishment to the skin. It helps in maintaining the skin's natural moisture balance and leaves it feeling soft and smooth.

Key Features: - Contains aloe vera and calendula extracts - Provides intense hydration and nourishment - Helps in maintaining skin's natural moisture balance - Leaves the skin feeling soft and smooth - Fights pigmentation, aging, and sunburn - Suitable for all skin types - Comes in a pack of 2, 100 ml each

This Moisturizing Lotion is suitable for all skin types and is designed to combat common skin issues like pigmentation, aging, and sunburn. It can be used on a daily basis to keep the skin moisturized and radiant.

Pros: - Hydrates and nourishes the skin - Fights pigmentation, aging, and sunburn - Suitable for all skin types Cons: - May not be suitable for individuals with sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers aloe vera, calendula, and sunburn protection, meeting market expectations.	Euromonitor
Brand Strength	20	18	Established brand with good reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, appealing to price-sensitive Indian consumers.	Kantar
Competition	10	8	Facing moderate competition from similar body lotions in the market.	Nielsen
Use-case Advantage	5	5	Addresses multiple skin concerns like pigmentation, aging, and suitable for all skin types.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned body lotion with strong brand and competitive pricing.

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