St Ives Softening Body Lotion Coconut and Orchid with Natural Extracts Paraben Free and Dermatologically Tested 621 ml

St Ives Softening Body Lotion Coconut and Orchid with Natural Extracts Paraben Free and Dermatologically Tested 621 ml

This St Ives Softening Body Lotion is enriched with natural extracts of coconut and orchid, making it a luxurious and moisturizing option for your skin. The lotion is also paraben-free and has been dermatologically tested to ensure it is safe for everyday use.

Key Features:
- Enriched with natural extracts of coconut and orchid
- Paraben-free
- Dermatologically tested
- Provides softening and moisturizing benefits
For whom:
This body lotion is suitable for anyone looking for a hydrating and luxurious option to pamper their skin. The exotic coconut and orchid extracts add a tropical touch to your skincare routine.

Pros:
- Leaves skin feeling soft and nourished
- Absorbs quickly into the skin without leaving a greasy residue
- Delightful coconut and orchid fragrance
Cons:
- The scent may be too strong for those sensitive to fragrances
- Some users may prefer a thicker consistency for more intense hydration

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size (621 ml) and paraben-free formula align well with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	St Ives is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Retail360
Competition	10	8	Facing moderate competition from both local and international body lotion brands in India.	Kantar
Use-case Advantage	5	5	Offers softening properties with a pleasant coconut and orchid fragrance.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	St Ives Softening Body Lotion Coconut and Orchid is well-positioned in the Indian market with its natural ingredients and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—