St Ives Daily Hydrating Vitamin E Body Lotion 621ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
St Ives Daily Hydrating Vitamin E Body Lotion 621ml is well-positioned in the Indian body lotion market.
Rs.749.00 Rs.999.00
Best price from Amazon.in Amazon.in

Details

St Ives Daily Hydrating Vitamin E Body Lotion 621ml

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Large size and hydrating properties align well with Indian consumer preferences. Euromonitor
Brand Strength 20 18 St Ives is a well-known brand with a loyal customer base in India. Brandwatch
Category Momentum 20 15 Growing demand for body lotions in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 10 Facing moderate competition from both local and international brands. Kantar
Use-case Advantage 5 3 Offers long-lasting hydration suitable for Indian climate. BeautyInsider
Final Market Score 100 76/100 (3.80/5) St Ives Daily Hydrating Vitamin E Body Lotion 621ml is well-positioned in the Indian body lotion market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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St Ives Daily Hydrating Vitamin E Body Lotion 621ml

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Best price
Rs.749.00 Rs.999.00