SIRACILT ULTRAMOIST Lotion Advanced Skin Moisturiser with PEA and Niacinamide Vitamin B3 Reduces redness Scaling Itching Non Greasy Paraben Sulphate Free 100ml

SIRACILT ULTRAMOIST Lotion Advanced Skin Moisturiser with PEA and Niacinamide Vitamin B3 Reduces redness Scaling Itching Non Greasy Paraben Sulphate Free 100ml

SIRACILT ULTRAMOIST Lotion is an advanced skin moisturizer that is specially formulated with PEA and Niacinamide Vitamin B3.

Key Features: - Reduces redness, scaling, and itching - Non-greasy formula - Paraben and sulfate free - Comes in a 100ml size

This lotion is ideal for individuals with dry, sensitive, or irritated skin looking for a soothing and hydrating solution.

Pros: - Helps to reduce skin redness and irritation - Lightweight and non-greasy formula - Contains nourishing ingredients like PEA and Niacinamide Cons: - Some users may find the 100ml size to be too small for everyday use - May not be suitable for those with specific skin allergies or sensitivities

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with PEA and Niacinamide Vitamin B3 addressing key skin concerns.	Vogue, Elle
Brand Strength	20	10	Established brand with good reputation in skincare sector.	Brand Equity, India Today
Category Momentum	20	15	Growing demand for advanced skin moisturisers in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the premium segment, offering value for money.	Business Standard, The Economic Times
Competition	10	6	Facing strong competition from established and emerging brands in the body lotion segment.	Hindustan Times, Livemint
Use-case Advantage	5	5	Addresses specific skin issues like redness, scaling, and itching effectively.	Femina, Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Innovative formulation and competitive pricing position this lotion well in the Indian body lotion market.

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