Simple Kind To Skin Hydrating Light Moisturiser Lotion 125ml For All Day Long Hydration For All Skin types

Simple Kind To Skin Hydrating Light Moisturiser Lotion 125ml For All Day Long Hydration For All Skin types

- About Product Simple Kind To Skin Hydrating Light Moisturiser Lotion is a lightweight moisturizer that provides all-day hydration for all skin types. It is specially formulated to be gentle on the skin, making it suitable for those with sensitive skin.

- Key Features This moisturizer is non-greasy and easily absorbed, leaving the skin feeling soft and hydrated. It is free from artificial perfumes, colors, and harsh chemicals, making it ideal for daily use. The formula is enriched with pro-vitamin B5 and vitamin E to nourish and soothe the skin.

- For whom This moisturizer is suitable for all skin types, including sensitive skin. It is perfect for those looking for a lightweight, hydrating lotion that won't clog pores or cause irritation.

- Pros & Cons Pros: Provides all-day hydration, lightweight formula, suitable for all skin types, gentle on sensitive skin. Cons: May not provide enough moisture for very dry skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable for all skin types with hydrating properties.	Vogue
Brand Strength	20	18	Strong brand reputation and trust in India.	Brand Equity
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in India.	Retail Today
Competition	10	5	Facing moderate competition from established and new brands.	Business Standard
Use-case Advantage	5	3	Provides all-day hydration for various skin types.	Elle
Final Market Score	100	76/100 (3.80/5)	Competitively positioned body lotion with broad appeal in the Indian market.

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