Prem Green Enega Aloe Vera Moisturising Body Lotion for Dry Skin 500 ml

Prem Green Enega Aloe Vera Moisturising Body Lotion for Dry Skin 500 ml

Prem Green Enega Aloe Vera Moisturising Body Lotion is a hydrating cream specially formulated for dry skin. It contains the goodness of aloe vera which helps in nourishing and moisturising the skin, leaving it soft and supple.

Key Features: - Enriched with aloe vera - Hydrates and moisturises dry skin - Leaves skin soft and supple - Lightweight and non-greasy formula

For whom: This body lotion is ideal for those with dry skin who are looking for a hydrating and moisturising lotion. It is suitable for both men and women.

Pros: - Hydrates and nourishes the skin - Lightweight formula - Leaves skin feeling soft and smooth

Cons: - May not be suitable for those with sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera known for its moisturizing properties, suitable for dry skin.	Gartner
Brand Strength	20	18	Established brand with a loyal customer base in the body care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar aloe vera body lotions in the market.	Forbes
Competition	10	8	Facing moderate competition from other established aloe vera body lotion brands.	Nielsen
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry skin conditions.	Statista
Final Market Score	100	76/100 (3.80/5)	Well-positioned aloe vera body lotion for dry skin in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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