Oryza Lotion The 3 1 1 Hydrating lotion for Dry Sensitive Skin Long Lasting Moisturizer for Face Body Enriched with Ceramide Hyaluronic Acid Skin Repair Fore Men Women 100 ml Pack of 2 By Alembic Pharma

Oryza Lotion The 3 1 1 Hydrating lotion for Dry Sensitive Skin Long Lasting Moisturizer for Face Body Enriched with Ceramide Hyaluronic Acid Skin Repair Fore Men Women 100 ml Pack of 2 By Alembic Pharma

Oryza Lotion is a hydrating lotion specifically formulated for dry, sensitive skin. It is a long-lasting moisturizer that can be used on both the face and body. Enriched with ceramide and hyaluronic acid, this lotion helps repair and hydrate the skin.
Key Features: - Hydrating lotion for dry, sensitive skin - Long-lasting moisturizer for face and body - Enriched with ceramide and hyaluronic acid - Skin repair formula - Suitable for both men and women - Comes in a 100 ml pack of 2
For whom: Oryza Lotion is perfect for individuals with dry, sensitive skin who are looking for a long-lasting moisturizer that helps repair and hydrate the skin. It is suitable for both men and women.
Pros: - Hydrates and repairs dry, sensitive skin - Long-lasting moisturizer - Enriched with ceramide and hyaluronic acid - Suitable for both face and body Cons: - May not be suitable for individuals with oily skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ceramide and Hyaluronic Acid are popular ingredients for dry skin in India.	Euromonitor
Brand Strength	20	18	Alembic Pharma known for quality skincare products in India.	IMS Health
Category Momentum	20	15	Growing demand for hydrating lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 100ml bottles.	GfK
Competition	10	0	Highly competitive market with many established brands.	Nielsen
Use-case Advantage	5	3	Long-lasting moisturization suitable for both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned hydrating lotion by Alembic Pharma in a competitive Indian market.

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