Nivea Nourishing Body Milk Dry Skin type Lotion 2 Piece Assortment

Nivea Nourishing Body Milk Dry Skin type Lotion 2 Piece Assortment

Product: Nivea Nourishing Body Milk Dry Skin type Lotion is a set of two bottles of luxurious body milk lotion specifically designed for dry skin.
Key Features: This body milk lotion is enriched with almond oil and Hydra IQ technology to deeply moisturize and nourish dry skin, leaving it soft and smooth. It absorbs quickly into the skin without leaving a greasy residue.
For whom: This lotion set is perfect for individuals with dry skin looking for intense hydration and nourishment. It is suitable for all ages and genders.
Pros: The Nivea Nourishing Body Milk Dry Skin type Lotion is dermatologically tested, making it safe for sensitive skin. Its rich formula provides long-lasting hydration, making it ideal for those with dry skin conditions.
Cons: Some users may find the scent of the lotion to be too strong for their liking. Additionally, the packaging of the lotion may be a bit bulky for travel purposes.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product meets needs of consumers with dry skin	GfK
Brand Strength	20	15	Nivea is a trusted brand in the Indian market	Brandwatch
Category Momentum	20	10	Body lotions in high demand due to changing weather	Mintel
Price Positioning	20	10	Competitively priced compared to similar products	Euromonitor
Competition	10	6	Facing competition from other established brands	Nielsen
Use-case Advantage	5	5	Provides long-lasting hydration for dry skin	Kantar
Final Market Score	100	66/100 (3.30/5)	Nivea Nourishing Body Milk Dry Skin lotion holds strong in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—