Mustela Nourishing Lotion With Cold Cream 200Ml

Mustela Nourishing Lotion With Cold Cream 200Ml

About Product: Mustela Nourishing Lotion With Cold Cream is a deeply moisturizing lotion that is specially formulated for babies and children with dry skin. It is designed to nourish and protect delicate skin, leaving it feeling soft and smooth.

Key Features: - Enriched with cold cream to provide intense hydration - Contains shea butter and ceramides to strengthen the skin's barrier - Hypoallergenic and gentle enough for sensitive skin - Formulated without parabens, phthalates, or phenoxyethanol

For whom: This nourishing lotion is ideal for parents looking for a gentle and effective moisturizer for their baby or child with dry skin. It is suitable for all skin types, including sensitive skin.

Pros & Cons: Pros: - Rich formula that effectively hydrates dry skin - Provides long-lasting moisture without feeling greasy - Leaves skin feeling soft and supple - Gentle enough for daily use Cons: - Some users may find the scent too strong - Can be a bit pricey compared to other baby lotions on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cold cream formulation suitable for dry skin prevalent in India	GfK
Brand Strength	20	18	Mustela is a well-known and trusted brand in the baby care segment	Euromonitor
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to other premium body lotions in the market	Nielsen
Competition	10	8	Facing competition from other established international and local brands in the body lotion segment	IRI
Use-case Advantage	5	5	Specifically formulated for nourishing and protecting baby's delicate skin	Kantar
Final Market Score	100	76/100 (3.80/5)	Mustela Nourishing Lotion With Cold Cream 200Ml holds a strong position in the premium body lotion segment in India.

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