Multani Naturals Cocoa Body Lotion Moisturising Body Lotion for Women Men Hydrating Refreshing Helps in Dryness Reduction Softens The Skin Paraben SLS Free 500 ml

Multani Naturals Cocoa Body Lotion Moisturising Body Lotion for Women Men Hydrating Refreshing Helps in Dryness Reduction Softens The Skin Paraben SLS Free 500 ml

- Multani Naturals Cocoa Body Lotion is a nourishing and hydrating body lotion that helps in reducing dryness and softening the skin.

- Key Features: Contains cocoa butter which is known for its moisturizing properties, paraben and SLS free formula, suitable for both men and women, refreshing scent that keeps you feeling rejuvenated all day long.

- For whom: This body lotion is ideal for those with dry skin looking for a hydrating and refreshing solution to their skin concerns.

- Pros: Provides intense hydration, helps in reducing dryness, leaves the skin feeling soft and smooth, free from harmful chemicals like parabens and SLS.

- Cons: May not be suitable for individuals with sensitive skin or allergies to any of the ingredients used in the formulation.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like hydration, skin softening, and free from harmful chemicals.	India Retailing
Brand Strength	20	18	Established brand with positive reputation in skincare products.	Brand Equity
Category Momentum	20	15	Growing demand for natural body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	8	Facing competition from established and emerging brands in the body lotion segment.	Business Standard
Use-case Advantage	5	5	Addresses dry skin concerns effectively for both men and women.	Vogue India
Final Market Score	100	76/100 (3.80/5)	Multani Naturals Cocoa Body Lotion is well-positioned in the Indian body lotion market with its natural ingredients and competitive pricing.

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