mCaffeine Summer Breeze Perfume Body Lotion Niacinamide Cocoa Butter Shea Butter For Deep Moisturization Lightweight Non Sticky Aqua Fresh Beachy Fragrance Body Lotion For Dry Skin 300ml

mCaffeine Summer Breeze Perfume Body Lotion Niacinamide Cocoa Butter Shea Butter For Deep Moisturization Lightweight Non Sticky Aqua Fresh Beachy Fragrance Body Lotion For Dry Skin 300ml

The mCaffeine Summer Breeze Perfume Body Lotion is a unique blend of Niacinamide, Cocoa Butter, and Shea Butter designed for deep moisturization. Lightweight and non-sticky, this lotion leaves your skin feeling hydrated and nourished.

This body lotion is infused with an aqua fresh beachy fragrance, perfect for those who love a refreshing scent that reminds them of the ocean. The 300ml bottle is ideal for daily use and will keep your skin feeling soft and smooth.

This lotion is specifically formulated for dry skin, making it perfect for those looking for intense hydration and moisturization. The combination of Niacinamide, Cocoa Butter, and Shea Butter helps to repair and protect the skin, leaving it looking healthy and radiant.

Pros: Lightweight formula, deep moisturization, aqua fresh beachy fragrance
Cons: May not be suitable for those with sensitive skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with key ingredients like Niacinamide, Cocoa Butter, and Shea Butter meeting consumer needs.	Vogue, Elle
Brand Strength	20	18	Established brand with strong reputation for quality and innovation.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market.	Femina, India Today
Competition	10	8	Facing competition from both established brands and emerging niche players in the body lotion segment.	The Economic Times, Hindustan Times
Use-case Advantage	5	5	Addresses the specific needs of deep moisturization for dry skin, offering a lightweight and non-sticky solution.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	mCaffeine Summer Breeze Perfume Body Lotion offers a compelling blend of innovation, quality, and value in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—