Mamaearth Vitamin C Daily Glow Body Lotion For Skin Brightening with Vitamin C Honey 400ml Nourishes Dry Skin 48 H Moisturization 100 Natural Butter Non Greasy Smooth Skin For All Skin Types

Mamaearth Vitamin C Daily Glow Body Lotion For Skin Brightening with Vitamin C Honey 400ml Nourishes Dry Skin 48 H Moisturization 100 Natural Butter Non Greasy Smooth Skin For All Skin Types

About Product: Mamaearth's Vitamin C Daily Glow Body Lotion is specially formulated to brighten and nourish your skin. Enriched with Vitamin C and honey, this body lotion provides 48 hours of moisturization to keep your skin hydrated and glowing. It is made with 100% natural butter and is non-greasy, leaving your skin feeling smooth and supple.

Key Features: - Contains Vitamin C and honey for skin brightening - Provides 48 hours of moisturization - Made with 100% natural butter - Non-greasy formula leaves skin smooth

For whom: This body lotion is suitable for all skin types, including dry skin. It is ideal for those looking to enhance their skin's natural glow and improve overall skin texture.

Pros: - Brightens skin with Vitamin C - Long-lasting moisturization - Natural ingredients - Non-greasy formula Cons: - May not be suitable for those with sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C and honey ingredients align with current skincare trends	Vogue India, Femina
Brand Strength	20	18	Established brand known for quality and natural ingredients	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural body care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar natural body lotions	Retail News Asia, The Economic Times
Competition	10	8	Facing competition from other established natural skincare brands	Cosmopolitan India, Verve Magazine
Use-case Advantage	5	5	Long-lasting moisturization suitable for all skin types	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient alignment position this lotion well in the growing natural body care segment in India.

Factor	Rating (out of 5)	Notes
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