Mamaearth Cocoa Rich Moisturizing Body Lotion with Cocoa Butter VitaminE for Deep 48H Moisturization 400ml For Very Dry Skin 7in1 Total Care Benefits 100 Natural Butter Non Greasy Smooth Skin

Mamaearth Cocoa Rich Moisturizing Body Lotion with Cocoa Butter VitaminE for Deep 48H Moisturization 400ml For Very Dry Skin 7in1 Total Care Benefits 100 Natural Butter Non Greasy Smooth Skin

Key Features: - Contains Cocoa Butter and Vitamin E for deep 48-hour moisturization - Specifically formulated for very dry skin - Provides 7-in-1 total care benefits for the skin - Made with 100% natural butter - Non-greasy formula for smooth skin
For whom: This body lotion is ideal for those with very dry skin who are looking for intense hydration and long-lasting moisturization. The 7-in-1 total care benefits make it suitable for those looking for a multi-functional product for their skincare routine.
Pros: - Deeply moisturizes skin for 48 hours - Formulated with natural ingredients - Non-greasy formula absorbs quickly - Provides multiple benefits in one product
Cons: - May be too heavy for those with normal or oily skin types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich cocoa butter and Vitamin E align with consumer preferences for deep moisturization	Euromonitor
Brand Strength	20	10	Established brand with a loyal customer base	Kantar
Category Momentum	20	15	Growing demand for natural body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the premium segment	GfK
Competition	10	6	Facing moderate competition from similar natural body lotion brands	Forbes
Use-case Advantage	5	5	Addresses the specific needs of very dry skin effectively	Nielsen
Final Market Score	100	66/100 (3.30/5)	Strong product with competitive pricing and effective moisturization for very dry skin

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—