Lakme Peach Milk Moisturizer Body Lotion 60 ml

Lakme Peach Milk Moisturizer Body Lotion 60 ml

The Lakme Peach Milk Moisturizer Body Lotion is a nourishing and hydrating lotion that is enriched with the goodness of peach and milk.
Key Features: - Enriched with peach and milk extracts - Lightweight and non-greasy formula - Provides long-lasting hydration - Leaves skin feeling soft and supple
For whom: This body lotion is suitable for all skin types, especially those with dry to normal skin.
Pros: - Pleasant peach fragrance - Absorbs quickly into the skin - Budget-friendly travel size - Helps in maintaining skin's moisture balance
Cons: - May not be moisturizing enough for extremely dry skin types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The peach and milk combination is popular for moisturizing lotions in India.	Vogue
Brand Strength	20	15	Lakme is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	10	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced for its size and brand positioning in the market.	Retail360
Competition	10	6	Facing competition from other established brands offering similar products.	ET Retail
Use-case Advantage	5	5	Suitable for daily use and provides long-lasting hydration.	Femina
Final Market Score	100	66/100 (3.30/5)	Lakme Peach Milk Moisturizer Body Lotion 60 ml holds a strong position in the competitive Indian body lotion market.

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