Lakme Lumi Lit Highlighter in Body Lotion with Hyaluronic Acid Gold 100g

Lakme Lumi Lit Highlighter in Body Lotion with Hyaluronic Acid Gold 100g

The Lakme Lumi Lit Highlighter in Body Lotion is a unique product that combines the benefits of a moisturizing body lotion with the illuminating effects of a highlighter. This product is perfect for adding a touch of radiance to your skin while keeping it hydrated and nourished.

Key Features: - Contains Hyaluronic Acid to provide deep hydration and plumpness to the skin - Enriched with gold particles to give a subtle shimmer and glow to the skin - Lightweight formula that absorbs quickly without leaving a greasy residue - Can be used on both the face and body for an all-over glow

For whom: This product is suitable for anyone looking to add a luminous finish to their skin while also providing much-needed moisture. It is especially beneficial for those with dry skin or those looking to achieve a dewy, glowing complexion.

Pros: - Provides both hydration and illumination in one product - Can be used on both face and body - Lightweight formula that is easy to blend and buildable - Suitable for all skin types

Cons: - The shimmer may be too subtle for those looking for a more intense highlight - May not be suitable for those with sensitive skin types due to the added shimmer particles.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporation of hyaluronic acid and gold aligns with premium skincare trends in India.	Vogue
Brand Strength	20	18	Lakme's strong brand reputation in India boosts product credibility.	Brand Equity
Category Momentum	20	15	Growing demand for innovative body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in the market.	Retail360
Competition	10	8	Facing moderate competition from other premium body lotion brands in India.	Beauty Insider
Use-case Advantage	5	5	Offers dual benefits of hydration and highlighting, catering to modern consumer preferences.	Elle
Final Market Score	100	76/100 (3.80/5)	Innovative formulation and strong brand backing position Lakme Lumi Lit Highlighter as a top contender in the premium body lotion segment in India.

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