Lakm Moisturiser Body Lotion Peach Milk 200ml Bottle

Lakm Moisturiser Body Lotion Peach Milk 200ml Bottle

This body lotion is from the well-known brand Lakmé, which has been a trusted name in the beauty industry for years. The Peach Milk Moisturizing Body Lotion is a nourishing lotion that helps hydrate and soften the skin, leaving it smooth and supple.

Key features of this body lotion include its lightweight formula that gets easily absorbed into the skin, leaving it non-greasy and comfortable to wear throughout the day. Enriched with the goodness of peach milk, it also helps in rejuvenating the skin and restoring its natural glow.

This body lotion is suitable for all skin types, making it a versatile option for anyone looking to pamper their skin. Whether you have dry, normal, or oily skin, this lotion will provide the much-needed hydration and nourishment.

Pros of the Lakmé Peach Milk Moisturizing Body Lotion include its pleasant fragrance, long-lasting moisturization, and affordable price point. It also comes in a convenient packaging that makes it easy to carry around and use on-the-go.

Cons of this body lotion might include the presence of parabens in its ingredients, which some people might want to avoid. Additionally, some users with very dry skin might find the moisturization to be insufficient for their needs.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The moisturizing and nourishing properties of the lotion cater well to the needs of Indian consumers, especially in dry weather conditions.	Vogue India
Brand Strength	20	15	Lakmé is a well-established and trusted brand in India known for its quality beauty products.	Brand Equity
Category Momentum	20	10	Body lotions are a popular and essential skincare product in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other similar body lotions in the market, offering good value for money.	Business Standard
Competition	10	6	Facing strong competition from other established brands offering similar moisturizing body lotions in the Indian market.	Femina
Use-case Advantage	5	5	The lotion provides long-lasting hydration, making it suitable for daily use by individuals with dry skin.	Elle India
Final Market Score	100	66/100 (3.30/5)	Lakmé Peach Milk Moisturizing Body Lotion 200ml offers a well-balanced combination of quality, value, and effectiveness in the competitive Indian body lotion market.

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