Kozilite Non Oily Lotion 100gm

Kozilite Non Oily Lotion 100gm

Kozilite Non-Oily Skin Lightening Lotion is a popular skincare product known for its effective skin lightening formula. It helps in reducing dark spots, blemishes, and pigmentation, giving you a brighter and more even skin tone.

Key Features: - Non-oily formula that is easily absorbed by the skin - Contains natural ingredients like kojic acid and licorice extract - Suitable for all skin types - Helps in reducing melanin production for long-lasting results

For whom: This product is ideal for anyone looking to lighten their skin tone and reduce skin discoloration. It is suitable for all skin types and can be used on the face and body.

Pros: - Effective in reducing dark spots and pigmentation - Non-oily formula is great for oily and combination skin types - Contains natural ingredients that are gentle on the skin

Cons: - May take some time to show visible results - Strong fragrance that may not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Non-oily formula and skin lightening properties meet consumer needs.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Brandwatch
Category Momentum	20	15	Growing demand for skin lightening products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing moderate competition from other skin lightening lotions.	Kantar
Use-case Advantage	5	5	Addresses specific skin lightening needs without greasiness.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned skin lightening lotion in a competitive Indian market.

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